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Slayer in Sweden Rock Magazine

8/25/2015 1:09 PM

In the latest issue of Sweden Rock magazine Slayer is interviewd about their new album "Repentless" that will be released 9/11 2015. Read also when Tom Araya talks about the story behind making Slayer Reign In Blood wine and how come they did the Slayer 666 Red Ale together with Nils Oscar Brewery.

”I’m the beer drinker in the band” Tom Araya, tell us about Slayer 666 Red Ale.

– When Brands For Fans reached out the first time and suggested we ought to make the Reign in Blood Red wine, I wasn’t too sure. I’m smart enough to realise that a lot of people want to use a famous band’s name to sell a substandard product. But they persisted and it turned out they had actually made a proper Cabernet Sauvignon in collaboration with a vineyard in California.

–  They also wanted to do a beer with us and managed to find a master brewer who not only had won lots of awards, but was also a huge Slayer fan. He’d been experimenting with different types of malts to achieve a really special flavour, and tried to explain it with all these chemical descriptions. I didn’t understand a word, but thought the beer tasted amazing.

Unlike Kerry King, I’m a big beer drinker and can tell a good bitterness from a bad. Our beer has a long, fresh aftertaste. It’s perfect for a beverage that should be savoured rather than knocked back.

What do you feel the label on the bottle expresses?
– Precisely what I want it to express: This is the band Slayer’s own beer. Nobody could ever be mistaken when they see the eagle that probably is more associated with us than the band logo itself. I actually contributed to the design by loading the artwork into Photoshop and suggesting a few tweaks.

What’s your position on which alcoholic products you attach the name Slayer to?
– It has to be about drinks we think are worth buying ourselves. There are many products with Slayer’s name on that we’ve vetoed. For example, we’d never allow anyone to sell a beer in Slayer’s name without trying it ourselves first. That I was given the honour to judge the taste on this one is because I’m the beer drinker in the band. If we’d produce a vodka or a tequila after the beer, it would be Kerry who’d be trying and tasting. He’s as picky with liquor as I am with beer and wine.

Can a beer taste like Slayer?
– It can taste authentic. So, yes, a beer can taste like Slayer.

Order your Slayer 666 Red Ale in Sweden at Systembolaget here >>
Order your Slayer 666 Red Ale in UK here >>

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Reign in Blood – Reign in Wine

In 2012 Slayer partnered up with Brands for Fans to funnel the raw power and energy of the Reign in Blood album into a bottle. The result: Slayer Reign in Blood Red Cabernet Sauvignon. A wine with its roots as deep in the California soil as the band itself Slayer’s classic Album - Reign in Blood – was part of defining a genre, Thrash metal.

As a part of the Thrash metal Big Four, Slayer was part of creating the unique sound characterized by a fast tempo and aggression. The themes of Reign in Blood continue to define the band to this day. Slayer: always living on the edge! The Reign in Blood Red Cabernet Sauvignon is driven by same undisputed attitude. The wine is relentless; spicy and juicy with smooth tannins. Well structured with flawless bridges between the oak and the subtle strings of jam packed fruit.

We met up with a happy Tom Araya when Slayer played Stockholm in August 2013 and he explained some more about their thoughts on the wine. Check it out!


Buy the wine Sweden>>
Buy the wine in Europe>>

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