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The Lemmy launched in Finland!

4/8/2019 10:34 AM

Motörhead launches Lemmy’s favourite drink – On sale April 1st in Finland!



There is a new drink in town. Motörhead Whisky & Cola is a loud rock’n’roll dream in the shape of a 33 centiliter can.

Motörhead’s iconic front man Lemmy Kilmister need no introduction. If one person was to personify the word rock’n’roll it’s him. His characteristic voice, louder than hell-bass playing and uncompromising attitude will never be forgotten.

We’ve all celebrated his memory by drinking Motörhead beer, Motörhead rum, Motörhead wine, Motörhead whisky, Motörhead Vodka... No other band in the world have produced such a wide range of beverages.
But one product has been missing.
Until now, when Lemmys’ well-documented love for whiskey and cola finally has been manifested.

Motörhead Whisky & Cola will have its’ worldwide premier in 250 grocery K-Group stores all over Finland on April 1 and is highly anticipated by both Motörhead fans and people who, just like Lemmy, just happen to love their whiskey and cola. Or, as we would say from now on, Whisky & Cola.

Because no, there is nothing wrong with the spelling. This long drink, sold in black 33 centiliter cans, is based on the Motörhead Whisky, released in 2015 to celebrate 40 years of eardrum crushing.
In other words – this long drink has Lemmy’s spirit floating all over it.
Rock’n’roll?
Rock’n’roll!

About The Lemmy:
Drink it chilled (ice cold) directly from the can!

Facts: Producer: Brands For Fans Sweden AB
Distributor: Craft & Cask OY
Volume: 330 ml
Alc. Vol: 5,2%
Origin: Product of Sweden

About Motörhead:
Formed by singer and bass player Ian ”Lemmy” Kilmister in London in 1975. Two years later their self-titled debut album was released, and the band soon became known as the loudest band in the world. Some of their most classic songs are “Ace of Spades”, ”Overkill” and ”Killed by Death”. Their last album, “Black Magic”, came out just months before Lemmy passed away on December 28 in 2015. At the time Motörhead consisted of Lemmy, drummer Mikkey Dee and guitarist Phil Campbell.






























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Motörhead launch their first rum

11/26/2018 12:42 PM

It is impossible to imagine the world of modern music without acknowledging the impact of Motörhead. Whether it’s metal, heavy rock, blues or even pop, you can find the influence of Motörhead musically, visually and, perhaps most telling, attitude-wise. The term “legacy” just doesn’t even begin to do the Lemmy Kilmister-led trio justice.

 

Apart from creating their own auditorial tsunami of sound, they also made their mark in the world of drinks, with iconic red and rosé wine bottlings, a vodka as well as a single malt whisky and the Bastards Lager beer. 

With a rum from the Dominican Republic in the pipeline since a couple of years, it made sense for everyone involved to see the project through, and December the 1:st finally sees the release of Motörhead Rum. As with every beverage the band put their name to, it’s been a hands-on affair with no detail left unchecked. Quality, craftsmanship and a total no bull-attitude has defined these releases, and the Motörhead Rum is not treated differently. 

The Motörhead Rum has been aged for 8 years in ex-bourbon barrels, which in the world of rums puts it in the finest quality corner. The aging has been done with the Solera process, meaning that as the oldest rum is pulled from the cask, younger rum is added to mature in the same cask. The result is a smooth dark brown rum with a balanced sweetness and notes of arrack, vanilla and dried fruits. 

Yvonne Wener, business manager at Brands For Fans says:
“We cannot begin to express how proud we are to have been given the opportunity to work closely with Motörhead over the years, releasing quality drinks in all forms. The most dedicated, wonderful guys one could ever ask for, and true gentlemen in every sense. While we miss them more than anything, we are thrilled to be able to contribute to the band’s legacy with the Motörhead Rum, which we hope the Motörhead fans and friends of rum will enjoy equally.”

You will find Motörhead Premium Dark Rum in 360 Systembolaget stores in Sweden.




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 Motörhead is releasing an Premium Dark Rum December 1st 2018!

With a rum from the Dominican Republic in the pipeline since a couple of years, it made sense for everyone involved to see the project through, and December the 1:st finally sees the release of Motörhead Rum.