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(Due to production issues the launch is delayed, for questions email

Swedish kings of heavy metal launches a vodka of finest quality.

Good is never good enough for HammerFall. When they present HammerFall Premium Vodka we all know it is going to be something out of the ordinary.  

For the Swedish kings of heavy metal, it has never been an option to be the second best. It doesn’t matter if it’s about doing a show, recording a new album – or launching their very first vodka. Singer Joacim Cans proudly describes the magnificent HammerFall premium Vodka as “a breath of fresh air.”

– It’s got a very clear and smooth taste, but also with a temperament that comes from the pepper. I think a lot of people will be surprised how good it tastes, he says with great enthusiasm. 

Guitarist Pontus Norgren is just as excited as his band mate. He is the main vodka lover in the band and he knows how rare it is to find a vodka that leaves you wanting for more. But this time he did. After numerous vodka tastings Norgren and the other members knew that they had nailed it. HammerFalls’s Premium Vodka is the kind of drink that don’t need to be served cold as ice or together with a soda. Serve it at room temperature and it will still taste amazing.
– Why not drink it together with your favorite food? Or make an amazing pasta a la vodka. This vodka will match the bacon, onions and the tomatoes just perfectly.

Both Norgren and Cans are aware of the risk that fans will buy the bottle and place it on a shelve for everyone to see, instead of drinking it. This is of course understandable, especially considering the beautiful and spectacular design of the bottle. But do yourself a favor and taste this amazing vodka. The only reasonable solution: go out and buy two bottles. One to drink and one for ornament purposes. Because one thing is for sure: it’s not every day you get the chance to drink something as good as HammerFall’s Premium Vodka.
– Remember: good is not good enough. It has to be great, says Cans.

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Motörhead is the loudest band in the world and the biggest when it comes to producing their own alcoholic beverages.

Besides their extensive touring or being busy in the studio recording a new album, Motörhead take the time to take part in branding their own alcoholic beverages and became almost pioneers in crossing music with drinks. With beers, wines, vodka, cider and latest the Motörhead Whisky, Motörhead is using their best known logo in the rock world on the outside of the bottles paired with tasteful spirits inside to succeed in great sales. The first Whisky batch was sold out within 3 weeks; the Motörhead wine is an on going bestseller since it hit the market. The Vodka is as tasteful and straight as the black bottle is promising and be sure that the new beer and cider will hit the target market in no time around the world.

How come Motörhead does this? The answer is simple, most of the Motörhead fans enjoy beer, wine or whisky anyway and it seems natural to connect the “new” merch with the band.

‘It’s great to have our own range of alcoholic beverages and each of us has their favourite. I’m the one who enjoys the beer most, says Mikkey Dee.

Lemmy adds: As everyone knows the Vodka and Whiskey are just perfect for me and Phil says ‘I am the cider guy so it was natural to come out with the “Snaggeltooth” cider as well’

Sari Wilholm from Brands For Fans: ‘there are of course trends when it comes to drinks but for us it is very important that we create and taste the beverages together with the band and that they like themselves.

Check out the whole Motörhead portfolio here>>
Find your local retailer here>>

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