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(Due to production issues the launch is delayed, for questions email info@brandsforfans.se)

Swedish kings of heavy metal launches a vodka of finest quality.

Good is never good enough for HammerFall. When they present HammerFall Premium Vodka we all know it is going to be something out of the ordinary.  

For the Swedish kings of heavy metal, it has never been an option to be the second best. It doesn’t matter if it’s about doing a show, recording a new album – or launching their very first vodka. Singer Joacim Cans proudly describes the magnificent HammerFall premium Vodka as “a breath of fresh air.”

– It’s got a very clear and smooth taste, but also with a temperament that comes from the pepper. I think a lot of people will be surprised how good it tastes, he says with great enthusiasm. 

Guitarist Pontus Norgren is just as excited as his band mate. He is the main vodka lover in the band and he knows how rare it is to find a vodka that leaves you wanting for more. But this time he did. After numerous vodka tastings Norgren and the other members knew that they had nailed it. HammerFalls’s Premium Vodka is the kind of drink that don’t need to be served cold as ice or together with a soda. Serve it at room temperature and it will still taste amazing.
– Why not drink it together with your favorite food? Or make an amazing pasta a la vodka. This vodka will match the bacon, onions and the tomatoes just perfectly.

Both Norgren and Cans are aware of the risk that fans will buy the bottle and place it on a shelve for everyone to see, instead of drinking it. This is of course understandable, especially considering the beautiful and spectacular design of the bottle. But do yourself a favor and taste this amazing vodka. The only reasonable solution: go out and buy two bottles. One to drink and one for ornament purposes. Because one thing is for sure: it’s not every day you get the chance to drink something as good as HammerFall’s Premium Vodka.
– Remember: good is not good enough. It has to be great, says Cans.


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Metal rebels celebrates 20th anniversary with unique Champagne It's been 20 years since Hammerfall's debut Glory to the Brave exploded on the international metal scene. This will of course be celebrated – with a drink of absolute highest quality. The Swedish kings of metal launch a Champagne that is as timeless and classic as their music.



The Swedish-French Champagne House Hatt et Söner has never hesitated to venture out on unexplored land. Like Hammerfall, they have chosen to go their own way without worrying about what is considered trendy. Therefore, it came natural that the collaboration fell on Hatt et Söner, explains Hammerfall's singer Joacim Cans. – We are all rebels, but in different ways. Hammerfall were the rebels of hard rock during the first era and now they are doing the same in regards of producing champagne. I am very impressed that they dare to be rebels in a district whose industry is governed by rocky rules. Although Kristofer Ruscon, who owns Hatt et Söner, follow all the rules, he also dares to question them and create his own trends. Hammerfall and Hatt et Söner are simply two kinds of rebels that have met and created something good together.

After several visits to Hatt et Söner in Champagne, the singer has now returned with a unique drink that will be released in a limited edition of 1,900 bottles. The bubbles will without a doubt set metal hearts on fire. And there are actually quite a few similarities between one of Swedish music´s biggest exports and the noblest of drinks. As Joacim says about the art of sabrage: "what can be more metal than opening a bottle with a sword?" If Hammerfall is a band that stands out in the world of metal, Champagne has the same position when it comes to sparkling wine. It's all about that special ability to always give a little extra. – The older you get, the more important it gets with quality, and not least when it comes to alcoholic beverages.
You start looking for the more luxurious elements of life. To me, it feels great to produce something that I feel so excited about. It's important that it is a beverage that we can really stand behind and its exclusiveness makes it extra special, he says enthusiastically.

Just like Hammerfall's music, the drink, launched in collaboration with Brands For Fans, is designed to last. Joacim Cans recommends that you buy multiple bottles. One to drink now and a few more to save for later. Like really good metal, the bottle will not get bad over time, as long as it is kept properly. – This Champagne is of absolute highest quality, 100% Chardonnay, Single Parcel from Premier Cru Mont Vergon from 2008, which is considered to be one of the best years of all time. Let it age 15-20 years and you will have the absolute greatest taste experience, he says, adding that both music and champagne are about enjoying life. – Life is to short to drink things that do not taste fantastic. One thing is for sure: HammerFall - Templar Cuvee Joacim Cans 2008 will be loved just as much by Hammerfall's audiences as by Champagne enthusiasts.

Read more at hatt-soner.com/hf.

About HammerFall - Templar Cuvee Joacim Cans 2008
This Blanc de Blanc Champagne is crisp with fresh flavours with elements of red apples and nuts, and a nice mineral tone. It has a fine mousse and is rich and complex with a great balance and long aftertaste.

Made of 100% Premier Cru Chardonnay from a single parcel in Vertus from the exceptional harvest of 2008. Even though it’s perfect for drinking now, this vintage Champagne is a high quality product that only improves over the years. Let it age for another 15-20 years and enjoy the exceptional flavours of a mature Champagne.
- Single parcel wine from the Premier Cru Mont Vergon parcel east of Vertus
- 100% Chardonnay - Grapes harvested 15th September 2008
- Bottles manually disorged May 2017
- Vinification in steel tanks with a 3 g/l dosage put on oak
- Only the first press out of three
- No malolactic fermentation

About HammerFall
The band was formed in Gothenburg in 1993 and already with their debut album Glory to the Brave, released in 1997, they became a big name on the international metal scene. With songs like Hearts on Fire and Last Man Standing, they have become one of the premier suppliers of classic heavy metal. After the debut there have been another nine studio albums, of which last year's Built to Last is the latest. An anniversary edition of the album Glory to the Brave will be released on December 1st. The band consists of Joacim Cans, Oscar Dronjak, Pontus Norgren, Fredrik Larsson and David Walin..

Order yout bottle here (Sweden)

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