PRESS RELEASE Stockholm 2020-09-30

KISS and Brands For Fans in Collaboration on a New Line of KISS Branded Spirits

Swedish drinks producers Brands For Fans have struck a new collaboration with legendary rock and roll band KISS for forthcoming spirits, in a deal brokered by Epic Rights

The Swedish company Brands For Fans are proud to announce the new collaboration with KISS for forthcoming spirits, where the plan is to take the band’s spirit releases to a premium level. As of today, there are two products in the pipeline, with more information to be revealed shortly.

There are legends, there are icons, and then there’s KISS. KISS is one of the most influential bands in the history of rock and roll. Their immediately recognizable logo, iconic make-up and over-the-top live concerts have shaped an entire era of rock and roll. From Detroit Rock City, I Was Made for Lovin’ You, Lick it Up and Rock and Roll All Nite, one of the most well-known rock anthems of all time, KISS is awarded with more Gold Album Record Awards than any other American Rock Band.

The collaboration by Brands For Fans comes after many years of successful work with other music artists like Motörhead, Slayer, Ghost, Judas Priest, Scorpions and many more. The premium spirits will be available in Europe, Japan and Australia by the end of 2020.

Sari H Wilholm, Marketing Director and co-founder of Brands For Fans says; -The first money I earned was spent on a KISS record. To find myself 40 years later having them as Brands For Fans clients, I don’t even know where to begin. It feels so fun and exciting to finally take KISS into the premium alcohol beverage segment, and they have chosen the right partner for this.

About KISS
KISS remains one of the most influential bands in the history of rock and roll after 45 years. KISS has earned more Gold Album Record Awards than any American band in the history of The Recording Industry Association of America’s (RIAA) Gold and Platinum certifications with 26 KISS albums and four solo albums released simultaneously—a feat never before achieved by any band. To date, KISS has released 44 albums, with 14 achieving Platinum status and three albums reaching multi-platinum. KISS has sold more than 100 million albums worldwide and their legacy continues to grow their fan base, generation after generation. KISS continues to build on the momentum recently generated by sold out tour dates, incredible media coverage and consistently phenomenal concert performances on their End of the Road world tour, which is scheduled to continue in 2021. For more information on the band’s activities and events, visit www.KissOnline.com.

About Epic
Rights Epic Rights is an industry leading branding, merchandising, and artist’s services company representing a diverse roster of iconic music artists and brands. Epic Rights offers a broad range of services, including retail licensing, tour merchandising, D2C ecommerce, VIP/fan experiences, and fan engagement opportunities. Epic Rights is headquartered in West Hollywood California. For more information, visit: www.epicrights.com.