Brands For Fans and Great Brands in new, exciting collaboration!

Every now and then a collaboration will take place that feels natural, on the verge of pre-destined. Where one plus one actually equals three. This is definitely one of those occasions: from April 1:st, Great Brands will be selling Brands For Fans beverage portfolio to restaurants and bars in Sweden including Motörhead Bastards Lager and Röad Crew IPA.

Great Brands have established themselves as one of Swedens leading distributors of beer, working with brands such as Oskar Blues (with top seller Dales Pale Ale among others), Ska Brewing (Modus Hoperandi etc) and award winning Cigar City Brewing from the United States. Among Swedish breweries, Frequency Beer Works and Nynäshamns Ångbryggeri can be found.

Brands For Fans build beverage brands in close collaboration with their artists and creative communication around each release. Together with artists like Ghost, HammerFall, In Flames, Jonas Åkerlund, Motörhead, Mustasch, Plura, Scorpions, Slayer and Sweden Rock Festival, high quality products are launched with focus on flavour and credibility.

Great Brands have a wide reach in Sweden, Norway and Finland with a dedicated sales team. With this new collaboration the portfolio is complemented with beer as well as spirits from Brands For Fans. With sales teams in Gothenburg and Stockholm and already existing brands with a music-driven business, such as Frequency Beer Works, there are tons of possibilities and exciting synergies and releases.
Yvonne Wener at Brands For Fans: - We’re incredibly happy and proud to kick off a collaboration with Great Brands. Obviously, from a business perspective, there are many opportunities and synergy-effects, and we know there is a huge demand for our products on the horeca-market. Also, on a personal level, we love Jugge and his team and always have a blast together. Our search for a professional collaborator with tons of passion and tongue firmly placed in cheek is over; the team at Great Brands tick all boxes!

- It’s going to be a fun journey to work with the amazing spirit products that Brands For Fans produce. No other company has so successfully managed to pinpoint it’s target audience with dedicated fans rather than regular customers. Their portfolio will be a perfect addition to our international and Swedish brands, says Jugge Hasselqvist at Great Brands.

Jörgen Hasselqvist
+ 46 70 491 58 58

Key Account Manager (Hotels, Restaurants, Catering)
Henrik Briggler
+46 76 633 99 96

Joakim Strömberg 
+ 46 70 679 37 63

ORDER (Only Hotel, Restaurants and Catering)
+46 513 226 06