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Some truly classic songs have named these highly anticipated new releases. One is the American whiskey Iron Fist and the other is a unique shot named Motörhead Bömber. 

 

Specially selected herbs, an intense, smoky charcoal with hints of spicy black peppar and a good pinch of rock’n’roll. These are the ingredients that make Motörhead Bömber different from any shot you ever had before. 

To make sure it lived up to the band’s legendary status a group of dedicated rockers and drinkers got invited to a very special event. Their honorable mission: to make a shot for the Motörhead fans of the world under the guidance from master blender Daniel Henriksson. And they surely succeeded with their assignment. Whether you’re in the middle of a wild party or having a quiet barbeque – this is the perfect shot to raise in honor of Lemmy.   

As if that wasn’t enough, there is another great release coming up. This one’s an American prime whisky named after one of Motörhead’s most classical songs and albums – Iron Fist. 

As we all know, Lemmy didn’t only love rock’n’roll at the loudest volume possible, he was also a big fan of American whiskey and had a dream to one day develop his own brand. In 2014, Lemmy and Motörhead began collaborating with Brands for Fans to create an American whiskey that was breathtaking enough to wear the band’s logotype. 

And– finally! – here is a fullbodied spiced whiskey with flavours of caramel, dried fruits, nuts and oak. It’s so good that it deserves to be named after one of the greatest songs ever written. 

The band member’s commitment to both projects have played a crucial part in bringing out these amazing products.  

Just like the band itself they both have “classic” written all over them. 

Motörhead Bömber Smoky Shot is launched in Sweden 28th of May
Link to order in Sweden >>

Motörhead Iron fist amercian Whiskey is launched 3rd of June
Link to order in Sweden>>

Read the Swedish release here>>

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Brands For Fans and Great Brands in new, exciting collaboration!



Every now and then a collaboration will take place that feels natural, on the verge of pre-destined. Where one plus one actually equals three. This is definitely one of those occasions: from April 1:st,

Great Brands will be selling Brands For Fans beverage portfolio to restaurants and bars in Sweden including Motörhead Bastards Lager and Röad Crew IPA. Great Brands have established themselves as one of Swedens leading distributors of beer, working with brands such as Oskar Blues (with top seller Dales Pale Ale among others), Ska Brewing (Modus Hoperandi etc) and award winning Cigar City Brewing from the United States. Among Swedish breweries, Frequency Beer Works and Nynäshamns Ångbryggeri can be found.

Brands For Fans build beverage brands in close collaboration with their artists and creative communication around each release. Together with artists like Ghost, HammerFall, In Flames, Jonas Åkerlund, Motörhead, Mustasch, Plura, Scorpions, Slayer and Sweden Rock Festival, high quality products are launched with focus on flavour and credibility. Great Brands have a wide reach in Sweden, Norway and Finland with a dedicated sales team.

With this new collaboration the portfolio is complemented with beer as well as spirits from Brands For Fans. With sales teams in Gothenburg and Stockholm and already existing brands with a music-driven business, such as Frequency Beer Works, there are tons of possibilities and exciting synergies and releases.

Yvonne Wener at Brands For Fans:
- We’re incredibly happy and proud to kick off a collaboration with Great Brands. Obviously, from a business perspective, there are many opportunities and synergy-effects, and we know there is a huge demand for our products on the horeca-market. Also, on a personal level, we love Jugge and his team and always have a blast together. Our search for a professional collaborator with tons of passion and tongue firmly placed in cheek is over; the team at Great Brands tick all boxes!

- It’s going to be a fun journey to work with the amazing spirit products that Brands For Fans produce. No other company has so successfully managed to pinpoint it’s target audience with dedicated fans rather than regular customers. Their portfolio will be a perfect addition to our international and Swedish brands, says Jugge Hasselqvist at Great Brands.

The collaboration between Brands For Fans and Great Brands starts April the 1:st.

About Great Brands
After importing craft beer for a number of years, Great Brands was finally launched as a company in 2008. Since then Great Brands have been striving to provide quality beer to Sweden and Scandinavia. Great Brands products can be found at Systembolaget (Sweden), Vinmonopolet (Norway), Alko (Finland) as well as in well stocked bars and restaurants in Scandinavia.

Check Great Brands webpage>>

Contact:
Marketingdirector
Jörgen Hasselqvist
+ 46 70 491 58 58

Key Account Manager (Hotels, Restaurants, Catering)
Henrik Briggler
+46 76 633 99 96

Sales 
Joakim Strömberg 
+ 46 70 679 37 63

ORDER (Only Hotel, Restaurants and Catering)
+46 513 226 06
order@greatbrands.se


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