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Motörhead Whisky – by the band and for the fans

The Motörhead Whisky is the perfect tribute to one of the greatest rock’n’roll bands in music history. Lemmy himself was really proud of the Swedish Whisky and even had a nickname for it: Swhisky.
With a 7th batch hitting the shelves all over Europe and Canada the spirit of Motörhead lives on.

 

It was not an easy task to create a whisky that would deliver the goods in the same uncompromising way legendary front man Lemmy did throughout his career. Motörhead is, without a doubt, one of the most classic rock bands of all time and the whisky needed to be just as characteristic. The answer to their rock’n’roll prayers was found at Mackmyra, the praised Swedish single malt distillery, and the task was clear; make a unique Swedish single malt whisky with inspiration from American bourbon whiskey. Angela D'Orazio, master blender at Mackmyra, took the task to the fullest and managed to capture the band’s raw energy and characteristic attitude in what became an amazing whisky.

It took no less than three years of trying out different samples before they finally got everything right. Motörhead’s drummer Mikkey Dee remembers how he brought a sample to the studio. The band was in the middle of doing the mixes for the album “Bad Magic” when he presented the whisky to Lemmy and guitarist Phil Campbell. “The whisky is incredibly good and all of us in the band have been active in the production process and are very proud of the result. We tried different samples but there was no doubt which one we all preferred. Lemmy’s reaction after trying it? - This one taste fucking great!

For Brands For Fans and Mackmyra this was clearly a day to remember. They had finally created the right whisky and the founders at Brands For Fans - Sari H Wilholm and Yvonne Wener - recall the enthusiastic call from Mikkey as a truly happy moment that they will never forget. But the design of the bottle and label remained to be decided. No detail was left unturned during the making of this unique “Swhisky.” Sari remembers “It was very important, both for us and for Motörhead, that all three members had their say. Especially Lemmy had very strong opinions and was extremely involved in the process from beginning to end. When we met he spent a lot of time watching and touching the label. He really wanted it to be something special.”

When you know about the effort all members put into choosing casks and blends you understand why the result of Motörhead whisky has been appreciated as much by the fans as the connoisseurs. In 2016 it was even awarded with a medal at Stockholm Beer and Whisky Festival.

Barry Drinkwater, group executive chairman at Global Merchandising Services (with Motörhead on their roster) and a legend within merchandise, says the Motörhead whisky makes perfect sense. ”A great liquid and the loudest rock band in the world is a perfect combination. Rock and whisky go hand in hand. Lemmy always wanted to develop a range of quality alcoholic beverages under the warpig brand as part of the Motörhead legacy after Lemmy and the band were no longer around.”

Today the whisky is available in large parts of Europe and in May 2017 it will be launched in Canada. The whisky is hailed by fans on social media under hashtag #cheerstolemmy and was seen on the altar during Lemmy’s funeral ceremony in Los Angeles.

Lemmy died December 28th 2015, but his spirit lives on. Both through his music and the Motörhead Whisky – or Swhisky as the man himself used to call it. Phil Campbell sums it up in a few words. ”If you’re a rocker or a scholar, enjoy our whisky.... And it will enjoy you.”




















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The worlds loudest band release worlds probably most requested whisky.

By now everyone knows that Motörhead walk their own path and do things their own way. To celebrate 40 years of eardrum crushing, Motörhead Whisky is now released in collaboration with beverage partner Brands For Fans and award-winning Swedish distillery Mackmyra. 

The un-compromising attitude that characterises the band’s music is also obvious in Motörhead Whisky: bourbon-influences up front, it’s an alert and vital - almost cocky - perfectly balanced whisky with nice caramel and typical vanilla notes from American oak. October 1:st sees the release of Motörhead Whisky at Systembolaget in Sweden to start with, and the band have played an active role in both choosing casks and blends to put their name on the label.

With Motörhead Whisky the band have made two top releases in one blow since the new album "Bad Magic" was just released earlier this summer and topped the charts in several countries.

Lemmy Kilminster, Motörheads legendary front man, founder, gravel-voiced vocalist and bass player says: "Life is less painful with Motörhead Whisky. I may consider having a sip now and then."

Mikkey Dee, Motörhead-drummer: "We think it’s great fun to launch a whisky in collaboration with a Swedish, world-famous distillery, Mackmyra. The whisky is incredibly good, with full character and fully flavoured with a superb bourbon touch, as it’s been aged in new American oak casks. All of us in the band have been active in the production process and are very proud over the result, and are happy to now launch such a great, characteristic whisky, Motörhead-style."

Sari Wilholm at Brands For Fans adds: "Motörhead are legends, and it has been a tough job to find the right style and type of whisky for them to stand for. Mackmyra produces world-class whisky, and the rich bourbon flavour in Motörhead Whisky showcases the amazing blending talents of Angela D’Orazio. The band has been trying casks and blends and have found a smooth whisky with a tough attitude to release. We are incredibly proud to be a part of this release." Motörhead Whisky suits any occasion where you’d otherwise have chosen a bourbon, as well as times where a classic scotch malt whisky would have been your first option.











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