The world’s loudest band continue celebrating 40 years on the road by crafting a new beer, “Motörhead Imperial Pale Lager”.
Having crafted the gleeful punishment of eardrums world-wide, Motörhead, the worlds loudest band, are also moving into the craft beer movement. Like Motörhead’s music, craft-brewers don’t do half-measured weak-kneed bullshit, and so alongside Swedish brew master (and head banger) Patrick Holmqvist at Nils Oscar Brewery, the band have produced a skull-crushing, ground-breaking imperial lager. Proudly carrying a huge hop-infused character way beyond your everyday beer, Motörhead Imperial Pale Lager is more than a kick-ass craft beer, it is synergy.
Mikkey Dee, legendary drummer of Motörhead says: “We’ve released a few drinks now, and for every one, we want to push the limits further. With Motörhead Imperial Pale Lager, we pulled all the stops, and this is craft beer at it’s best. We love the approach of Patrick and his crew at Nils-Oscar, and we know our fans will love this great beer as much as we do.”
Patrick Holmqvist, master brewer at Nils Oscar Brewery in Nyköping says: “Motörhead are a huge part of my childhood, so needless to say I jumped at the opportunity to brew with this iconic band. From my first show at Saga in Copenhagen on April 3rd 1986 I instantly connected with the sound, the attitude and their complete refusal to compromise. I took all that with me to the brewery, and for me, the beer absolutely reflects those things.”
Patrick Holmqvist, finally: “I remember watching an interview with Lemmy on TV, and he was asked to describe his style of playing. “Turn it up very loud, and hit it very hard”. That’s exactly what we did with this beer.”
Motörhead Imperial Pale Lager is released at Systembolaget in Sweden on November 2 and retails at 29,90 sek.