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Motörhead Röad Crew Beer

1/12/2017 11:38 AM

Motörhead Röad Crew Beer is here, The Tribute to all Roadies.

`I just love the life I lead, another beer is what I need, another gig, my ears bleed, we are the road crew.´


Lemmy wrote  "(We are) the Road Crew" as a tribute to his crew about his time as a roadie for Jimi Hendrix. He took 10 minutes to write this anthem whilst in a North London studio toilet and in his own immortal words "It was the only quiet place in the building. I had an idea and I needed somewhere to work it through. That is the only song I can remember writing in the toilet." 







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Motörhead is the loudest band in the world and the biggest when it comes to producing their own alcoholic beverages.

Besides their extensive touring or being busy in the studio recording a new album, Motörhead take the time to take part in branding their own alcoholic beverages and became almost pioneers in crossing music with drinks. With beers, wines, vodka, cider and latest the Motörhead Whisky, Motörhead is using their best known logo in the rock world on the outside of the bottles paired with tasteful spirits inside to succeed in great sales. The first Whisky batch was sold out within 3 weeks; the Motörhead wine is an on going bestseller since it hit the market. The Vodka is as tasteful and straight as the black bottle is promising and be sure that the new beer and cider will hit the target market in no time around the world.


How come Motörhead does this? The answer is simple, most of the Motörhead fans enjoy beer, wine or whisky anyway and it seems natural to connect the “new” merch with the band.

‘It’s great to have our own range of alcoholic beverages and each of us has their favourite. I’m the one who enjoys the beer most, says Mikkey Dee.

Lemmy adds: As everyone knows the Vodka and Whiskey are just perfect for me and Phil says ‘I am the cider guy so it was natural to come out with the “Snaggeltooth” cider as well’

Sari Wilholm from Brands For Fans: ‘there are of course trends when it comes to drinks but for us it is very important that we create and taste the beverages together with the band and that they like themselves.

Check out the whole Motörhead portfolio here>>
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