Ghost crush all conventions and launch Papastrello - world’s most unholy wine. Launch 4th of April in Sweden!
Papa Emeritus III and his nameless ghouls take things one-step beyond with new wine Papastrello - an Italian red wine for the unholy moments of life.
While the label might claim this Italian red wine, based on Corvina and Rondinella grapes, would pair well with roast meats, game and aged cheese as well as standing alone as accompaniment to after-dinner discussion, the band would like to inform you that it goes equally well with most rituals, wicker-burnings and other pagan activities. From the Veronese region of Italy, the style of wine is characterised by it’s very slow fermentation and the long maceration on it’s skins, producing a well balanced wine with an excellent body and good fruitiness and spiciness.
Red wine has since the beginning of history been linked to the communion and has many meanings and symbols for religious people over the world. A view Papa Emeritus III doesn’t agree with completely:
"– They say this wine is the blood of Christ? I would argue otherwise. It’s fermented grapes. That’s all. Very nice fermented grapes… but fruit nonetheless."
Sari H Wilholm, Brands for Fans, is more diplomatic: – Ghost is an amazing band, and we love working with them. With the huge success of both the Grale and Lincopia beers, it feels like a natural next step to launch a red wine which shows the band’s attention to detail and high standards of everything they do. "- As I said, Papa Emeritus III finishes off; this wine is not holier than thou or myself. It’s a good bottle to bring when you are about to sacrifice something sacred. It’s fermented grapes with a nice label!"
When Ghost released their first beer; Ghost Grale, a scotch ale from Nils Oscar Brewery, it became a huge success. Tributes poured into social media and both the music- as well as beer critics agreed that it was a brilliant beer. The strictly limited edition of 10.000 bottles sold out within a few days.
Ghost Papastrello is released on April 4th, and retails for 275 SEK at Systembolaget in Sweden.